Honoring the past & looking forward
We created an intricate brand identity within the watchmaking tradition and codes but with a modern take, embracing the product’s design.
This concept will guide our decisions throughout the creative process.
Bringing their story to every medium
We relied on this new identity to plan a brand-content strategy as a whole, bringing the brand’s story to a
To do so, we produced every bit of material we thought necessary: logos, advertising media, photo shoots, art direction, etc…
The Story goes on through e-commerce
To get those stylish yet affordable watches onto the widest variety of wrists possible, we imagined an e-commerce platform which balances modernity and fresh copywriting, articulated through the watch- market’s codes.